Ethics Lifeline

Employees cannot be fully engaged in their work if there is an ethical or moral concern weighing on their minds. It's important for a company to provide its employees with a mechanism to share their ethical concerns in order to maintain a psychologically safe working environment. Bullseye's Ethics Lifeline is an easy-to-use portal that allows any member of the organization to anonymously speak up about ethical concerns, so leaders can address the issues before they escalate and become public. The BullseyeEngagement Ethics Lifeline empowers you to create a safe, trusting workplace culture where employees can focus on doing their best work.

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How to Foster An Ethical Environment

Having a tool such as the Ethics Lifeline increases the likelihood that employees will actually speak up about critical issues that put your organization at risk. The Ethics Lifeline gives your employees the freedom to come forward with their concerns without the fear of being retaliated against. This incentivizes employees to take action against questionable practices or immoral behavior, even if those practices produce good results for the company.

Who Is the Ethics Lifeline Designed For?

Ethics Lifeline is a tool for everyone. Whether you are an employee on the factory line or a manager, Ethics Lifeline gives you an outlet to voice your concerns, then immediately alerts designated company leaders so they can be addressed.

Why Use the Ethics Lifeline?

Ethics Lifeline provides numerous benefits to organizations in any industry. Here are a few reasons why clients use Ethics Lifeline:

  • To empower anyone and everyone in the organization to speak up about any ethical concerns
  • To enable leaders and managers to hear and address employee concerns before issues escalate and become public
  • To create a culture of trust and transparency in the organization that fosters engagement and participation from employees at all levels

How Does it Work?

There are three simple steps for leaders to use Ethics Lifeline: View, Act, and Analyze.


Leaders receive messages from the Lifeline anytime and anywhere with notifications and alerts.

This allows leaders to learn valuable information and insights about their organization in a discrete, easy to use format and address any issues in a timely and effective manner.


Leaders can notify the parties or departments designated by the organization to receive and consider complaints, such as management, HR, or anyone that has authority or jurisdiction.

Leaders follow the standards and procedures or other designated means of guidance to define the specific steps that need to be taken to resolve the issue.


Bullseye's comprehensive reporting and analytics allows leaders or ethics committees to analyze factors such as frequency, severity, and location of incidents.

Allows leaders at all levels to identify trends and implement safeguards to reduce the likelihood of future incidents.

Why Would Someone Use the Ethics Lifeline to Report an Incident?

Statistics say that employees are less likely to report discrimination, harassment, fraud, and other policy violations if they fear they will be retaliated against. The use of the Ethics Lifeline tool ensures that reporting parties stay anonymous and that only selected leaders can view the message. This means that if there are ethics violations within the organization, the right people are more likely to know about it and corrective actions are more likely to be made because the people that are likely to see it feel safer telling someone about it.

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Ethics Lifeline
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Workforce Planning
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